JobUS
Marketing Lead

- Location Youngsville, NC
- Work mode hybrid
- Posted 5 days ago
Innosonian America is seeking a hands-on B2B marketer to lead day-to-day US marketing and support revenue growth. The role translates established positioning and strategy into campaigns, sales and distributor resources, digital marketing, product launches, and measurable customer engagement. Responsibilities Execute the US marketing plan, managing priorities, timelines, and deliverablesAdapt existing positioning and messaging into campaigns, content, presentations, and customer-facing materialsEquip sales and distributors with resources that communicate product value and move opportunities forwardManage email marketing, website content, LinkedIn, and relevant digital campaignsSupport US product launches, promotions, trade shows, conferences, and webinars, including coordination of sales follow-upPartner with sales on lead capture, CRM tracking, and pipeline developmentManage external agencies, freelancers, and vendors as needed, alongside the approved marketing budgetCollaborate with the European marketing manager and wider global team to share resources and adapt content for US audiencesMeasure performance against shared KPIs and use campaign results, customer feedback, and market insights to improve activity Skills We're looking for an experienced, hands-on B2B marketerB2B marketing experience across campaigns, content, digital channels, sales support, launches, and eventsStrong writing skills and confidence adapting messaging for different audiencesPractical experience with CRM systems, email platforms, website content management systems, and analytics toolsThe ability to prioritize competing demands, manage budgets, and measure resultsSound judgment about what to move forward independently and when to seek expertise, information, or approvalExperience with distributors or channel partners would be valuableHealthcare, simulation, or training experience would be a plus Benefits Hybrid in Youngsville, NC, with 3 days a week in the office Company Overview The award winning range of Brayden CPR manikins were designed and developed by the team at Innosonian Inc. who are based in South Korea. It was founded in undefined, and is headquartered in Youngsville, North Carolina, US, with a workforce of 2-10 employees. Its website is http://www.innosonian.us.