Head of Marketing & Communication Location: Ibadan, Nigeria Reports to: CCO Employment Type: Full-time, permanent PURPOSE OF THE ROLE The Head of Marketing & Communication creates the company's brand presence from zero and builds the demand engine that feeds the sales channels: brand launch, digital and performance marketing, trade and field marketing, and public relations — from pre-launch awareness through launch campaigns and beyond. KEY RESPONSIBILITIES ▪ Brand launch — launch the brand in-market: identity roll-out, positioning, launch campaign and media plan for each launch area. ▪ Corporate communication — own the communication and PR calendar: press relations, community engagement and institutional visibility around the network roll-out and launch. ▪ Digital & performance marketing — stand up the digital presence (web, social, messaging) and performance campaigns, with lead-generation funnels routed to the D2D force, telesales and kiosks. ▪ Trade & field marketing — design point-of-sale material, kiosk branding, local activation events and door-opener campaigns supporting the field sales force. ▪ Offers & customer journey — contribute to offer construction, pricing communication and customer journey touchpoints together with the Customer Experience Manager. ▪ Budget & agencies — manage the marketing budget, select and steer creative, media and PR agencies, and measure campaign ROI. CANDIDATE PROFILE ▪ 7+ years in consumer marketing with strong digital and brand experience — telecom, ISP, FMCG or fintech backgrounds welcome ▪ Experience launching a brand, product or market from scratch (greenfield, market entry or major rebrand) ▪ Proven ability to run performance marketing and lead-generation funnels that feed physical sales channels ▪ Comfortable with trade and field marketing in emerging-market, cash-based consumer environments ▪ Strong agency management and budget discipline; excellent storytelling and PR instincts ▪ Fluent English required; knowledge of the local market and media landscape a strong plus Work Location: In person